Witchery unveils new ambassadors of its 2024 White Shirt Campaign


Forty Australian celebrities and influencers have posed for an incredible campaign to “end ovarian cancer”.

The Witchery White Shirt Campaign has raised over $16 million for the Ovarian Cancer Research Foundation (OCRF) since its inception in 2008 – and this year the Australian fashion brand has given the wardrobe staple modern twist.

Two different white shirts, an oversized and a cropped version, are now on sale – with 100 per cent of gross proceeds being donated to the OCRF.

The stars of the 2024 #WhiteShirtCampaign – the largest non-government funder of ovarian cancer research in Australia – gathered at the Sydney Opera House on April 16 to officially launch the potentially lifesaving garment.

Melbourne entrepreneur Nadia Bartel made a rare appearance in Sydney for the occasion, wearing the $150 cropped shirt – which flashed her abs – with a figure-hugging black silk skirt.

The mum-of-two finished the look with a small black clutch and matching heels.

In a video shared to her Instagram to promote the campaign, Bartel could be seen wearing the cropped shirt with a denim maxi skirt, sending fans into a frenzy.

“You’re the perfect choice,” one wrote, as another said: “Love this new cropped design, stunning on you.”

“Definitely need to get one of these shirts,” someone else declared.

Another shared: “Love the crop, it’s so cool.”

Pip Edwards, the owner of activewear brand P.E. Nation, was also at the event after last year designing the shirt for the charity fundraiser, which described at the time as “a big moment”.

The Sydney socialite opted for the oversized shirt which she wore over a black dress that she paired with chunky shoes and statement sunnies.

Meanwhile former Miss Universe Australia Olivia Molly Rogers styled her shirt with a classic pair of blue jeans.

While former politician turned fashion icon julie Bishop also went for a chic look, pairing the oversized shirt with black pants and pointed heels.

The event, emceed by Today Show host Sarah Abo, featured a panel discussion with ambassadors, tennis champ Jelena Dokic and The Project host Georgie Tunny, who urged women to “speak up” when concerned about their health.

“I did have a doctor three years ago, who when I wanted to get a breast check and ultra sound, they said to me, ‘what for’, and asked ‘do you have symptoms’,” Dokic said.

“When I said no, I just want to get checked, that doesn’t mean everything is alright because I don’t have symptoms. I really want to make sure.

“But they refused to do it. It made me think about how many women will trust that information and walk away, and I really want to spread that message, and remind people to fight for themselves.”

The sports commentator went on to reveal she’d always wanted to appear in the Witchery White Shirt campaign after spotting one of the earlier campaigns while on her travels.

“I remember walking past the beautiful Witchery store in Melbourne Airport about seven years ago,” she continued.

“I remember it like it was yesterday, there were these beautiful images in black and white, and it stopped me in my tracks. I thought, ‘it would be amazing to be a part of that one day’.

“So, for me to be an ambassador for the second year in a row, it is an honour.”

Only 49 per cent of women survive ovarian cancer, a statistic that has barely improved in the last 50 years, the OCRF said.

Ovarian cancer is the most lethal of all reproductive cancers and one of the most underfunded.

There is also no early detection test for ovarian cancer, with the majority of women already in the advanced stages of ovarian cancer at the time of diagnosis.

Only 29 per cent of these women will live beyond five years.

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