Viewers in Saudi Arabia and UAE say YouTube adverts are reliable and related

DUBAI: Viewers in Saudi Arabia and the UAE choose YouTube as a video-streaming platform as a result of it permits them to entry short- and long-form content material in a single place, a survey discovered.

Analysis commissioned by YouTube father or mother firm Google, and carried out by Kantar and MTM in 2023, additionally revealed that 84 p.c of these surveyed in Saudi Arabia and 83 p.c within the UAE discovered adverts in YouTube movies to be personally related to them. Greater than 83 p.c in each nations believed the promoting on the platform was reliable.