The directors of vacuum cleaner retailer Godfreys Group have revealed their plans to avoid wasting the struggling enterprise


The directors of vacuum cleaner retailer Godfreys Group have revealed their plans to avoid wasting the struggling enterprise, whereas sacked workers have been supplied an unlikely lifeline.

Information.com.au broke the information of Godfreys’ collapse final Wednesday after the enterprise known as in voluntary directors the day earlier than.

At the moment, the directors, Craig Crosbie, Robert Ditrich and Daniel Walley of PwC, mentioned the enterprise would proceed to commerce, however that 193 jobs can be axed and shops can be closed in an try to enhance its monetary place.

The Australian Monetary Overview has reported the enterprise is now available on the market, in a gross sales course of known as ‘Challenge Sweep’, which can be being run by PwC.

A confidential sale flyer mentioned PwC would think about provides for Godfreys’ enterprise and belongings by way of a deed of firm association, restructure or asset buy.

The directors’ plan to return the corporate to revenue contains shrinking from 160 to 113 shops, of which 85 can be Godfreys-owned areas and 28 can be franchised shops.

This would come with 25 shops in Victoria, 20 shops every in NSW, Queensland and New Zealand, 15 shops in WA, 10 in SA and three in Tasmania.

Potential consumers have additionally been informed there is a chance to purchase the remaining franchised shops and alter them into company-owned shops, in a transfer that the directors estimate would carry its gross revenue to $10.6 million.

The management-led turnaround plan additionally contains fixing its price base and discovering different operational efficiencies.

Figures introduced within the gross sales doc counsel the smaller firm might obtain gross sales of

$163.1 million, with a $70.1 million gross margin.

In the meantime, the Herald-Solar has reported that garden mowing entrepreneur Jim Penman, of the Jim’s Group, has thrown a lifeline to the 171 sacked Australian Godfreys staff, providing them every a free Jim’s Cleansing franchise price as much as $35,000 every.

“It’s clearly very unhappy for individuals to lose their job, their workmates. A few of these staff have been at Godfreys for many years,” Mr Penman mentioned.

“They’re nice individuals and excellent staff, so we’re enthusiastic about providing them their very own franchise.”

In its gross sales pitch to consumers, PwC is leaning closely on Godfreys sturdy model recognition and 90-year-history.

The enterprise is well-known for its distinctive tv commercials that includes former long-time CEO John Hardy, which confirmed their vacuums have been so sturdy they might suck up a bowling ball.

The enterprise was based in 1931 by Godfrey Cohen and enterprise associate John Johnston, and Adelaide’s Johnston household stays a serious shareholder.

Nevertheless it had been dropping cash earlier than the choice was made to name within the directors.

Its newest monetary report, for the 12 months to July 1, 2022, confirmed a web lack of $4.24 million.

A director of Godfreys, Mr Grant Hancock, mentioned: “Whereas the choice to nominate Directors was troublesome, it was made with the perfect pursuits of Godfreys’ workers, prospects and broader stakeholders in thoughts”.

Final week Mr Crosbie mentioned Godfreys had failed on account of a “difficult financial and working atmosphere”.

“Decrease buyer demand amid price of residing pressures, larger working prices, and elevated competitors have all taken a toll on profitability, with some shops extra impacted than others.”

“We intend to commerce the restructured retailer community and promote the enterprise and belongings as a going concern, with sturdy curiosity anticipated from potential consumers,” he added.