Taylor Swift Eras Tour Australia: Bottle-O pic proves Swifties will purchase something

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“Peach Fuzz” could be the official color of 2024, however as Australia prepares for Taylor Swift to reach on our shores, you’d be forgiven for pondering lilac was the hue of the season.

The pop star made purple cool again in 2022, due to her hit music Lavender Haze, and it’s exhibiting no signal of falling out of favour anytime quickly.

Swift’s impact on retailers, reportedly set to inject $140 million into the financial system, has already seen the color lilac infiltrate Aussie trend, make-up and even meals – however now it’s overtaking our bottle retailers.

Smirnoff has introduced a brand new purple model of its cult ready-to-drink (RTD) beverage for Aussies to sip on, proving how unstoppable Swiftie-fever is.

Aptly named “Smirnoff Ice Lavender Lemonade”, the limited-edition alcoholic drink hits liquor shops nationwide from February 13, simply in time for the Eras Tour which kicks off in Melbourne days later earlier than heading to Sydney.

“With the color purple having its second, we’re leaning into our lavender period with the launch of Smirnoff Lavender Lemonade, creating a brand new style that sparks pleasure,” Maddy Stockwell, Smirnoff’s Advertising and marketing Supervisor, mentioned.

“Smirnoff lives and breathes music, so once we noticed the line-up of unbelievable musicians and artists making their strategy to Aussie levels this 12 months, we knew we needed to prepare for it.”

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And if you happen to’re questioning what the boozy beverage tastes like, the model mentioned it has a “scrumptious mixture of lavender and refreshing lemon”.

“Smirnoff Ice Lavender Lemonade combines easy triple-distilled Smirnoff vodka and crisp lemonade layered with mild lavender for a aromatic end.

“Vibrantly tart but candy, with a 4.5 per cent ABV, the mix of citrus and floral notes gives the proper strategy to quiet down whereas dancing the day away.”

The brand new Smirnoff Ice Lavender Lemonade, from the world’s primary promoting vodka model, is on the market at choose nationwide retailers, together with Dan Murphys and BWS.

A four-pack of the long-lasting 300ml glass bottle will likely be priced at $21.99.

Alcohol is simply permitted for individuals over the age of 18. Please drink responsibly.