JEDDAH: Al-Balad, Jeddah’s historic district, was alight with youthful vitality as Vogue Arabia journal’s first block celebration, Hai Vogue, got here to city.
On Feb. 8 and Feb. 9, the area was crammed till the small hours with mini activations and expertly curated areas showcasing talks, performances and, after all, the large reveal of the February cowl of the journal, which was shot simply steps away in Al-Balad.
“Tonight is the end result of years of effort and work from Vogue Arabia right here within the Kingdom. Almost six years in the past, we began this particular journey that truly started with Jeddah. And so, coming again to Jeddah for our first-ever Vogue model occasion is a really particular second for us, and we’re very, very excited to be right here,” Shashi Menon, CEO and founding father of Nervora, the writer of Vogue Arabia, advised the group.
Saudi spoken-word artist Amal Al-Harbi started the festivities together with her distinct booming voice and sharp wit, presenting a fragile poem on stage impressed by the great thing about Jeddah. Hejazi dancers entertained the group with conventional people dance and singing all through.
With Instagram-worthy spots aplenty, ticket-holders have been invited to hitch a pleasant recreation of mini-golf, basketball or to play at Jimmy Choo’s ping pong desk. Different manufacturers to create installations have been Michael Kors, Birkenstock’s, Steve Madden, Aigner, Dyson Home of Creed, Kiko Milano, Asteri Magnificence, amongst others.
Probably the most photogenic areas was the wall introduced by Jazeera Paints, adorned in authentic graffiti by artist Noura bin Saidan.
There was additionally a enjoyable set up that mimicked a rest room scene from Netflix’s “AlRawabi Faculty for Ladies” — excellent for mirror selfies. The younger actresses from the present flew into Jeddah from Jordan for Hai Vogue to discuss their upcoming season on a particular panel.
The actresses are the celebs of the primary February 2024 cowl, which was revealed on the Vogue Arabia Instagram account shortly earlier than the occasion started.
The second February 2024 cowl, which was revealed for the primary time on stage throughout Hai Vogue, featured 11 Saudi millennials.
Shot within the picturesque streets of Al-Balad, the quilt lit up the stage in honor of the environment the place it was captured. The duvet stars are designer sisters Alia and Abeer Oraif of Atelier Hekayat; designer Arwa Al-Banawi; CEO of trend consultancy Basamat Arabia, Aisha Almamy; Olympian rower Husein Alireza; entrepreneur and filmmaker Lina Malaika; designer Mohammed “Moe” Khoja; entrepreneur and in style persona, Nojoud Al-Rumaihi; actress Sarah Taibah; mannequin Fay Foud; and the one Gen-Z on the record, boxer, Ziyad “Zizo” Almaayouf.
As well as, Saudi designers Yousef Akbar, Mohammed Khoja of Hindamme and Alia and Abeer Oraif of Atelier Hekayat have been in dialog with Saudi media persona Lama Al-Akeel to debate their private journeys within the trade and their ideas on trend within the area and past.
There was loads of music on each days. On the primary day, Saudi pop star Mishaal Tamer serenaded the group whereas rapper Dafencii obtained the viewers leaping. Saudi DJs Hifi, Cosmicat and Malkin crammed the area on every of their units with pulsing beats that had the group swaying of their seats. There have been additionally meals vans providing an array of selections.
On day two, DJ Lujain Albishi, who is understood professionally as Biirdperson, in addition to DJ brothers, Abbas and Hassan Ghazzawi of Dish Sprint, performed songs on their unbiased units. Saudi singer TamTam provided her empowering lyrics to the listeners, who sang alongside. Saudi’s personal Hatoon Idrees crammed Al-Balad with the distinct sound of her electrical oud guitar and the Saudi-American rapper often called $kinny carried out his debut present in Jeddah.
After his set, $kinny took time to work together with followers for a particular meet-and-greet session that lasted till 2 a.m. Most of the performers and artists — in addition to the quilt stars — have been there to mingle with the group.
Editor-in-chief of Vogue Arabia, Manuel Arnaut, advised Arab Information: “I really like this mixture of doing one thing historic in a spot that’s historic, after which doing one thing for the youth. So, I felt that (Al-Balad) was actually the proper venue that will enable us to discuss the previous, but in addition to venture the longer term … it couldn’t be extra magical than this.”
Arnaut mentioned that the emblem of Hai Vogue features a silhouette of a cat due to the variety of felines that roam round Al-Balad. They’re, in a way, the unofficial mascot of the town.
“I had this dedication and this ardour to essentially to discuss the creativity that was taking place right here in Saudi Arabia. Since then, we’ve been pondering of what could be the proper occasion to do to showcase it. And at some point, with this pal of mine from Jeddah, we have been strolling in Al-Balad and I used to be like, ‘Wait!’”
The block celebration was created on the identical area that Arnaut identified to his pal.
Vogue Arabia, which launched in 2017, was created as a response to the Arab world’s urge for food for trend, and has regularly featured Saudis inside its pages. It’s printed in each Arabic and English and has grow to be a frontrunner in amplifying Saudi voices — and faces — for many of the previous decade.
The publication had hosted formal occasions in Dubai for the previous a number of years and it felt just like the youthful vitality of Saudi may do with a extra informal vibe. It additionally, for the primary time, invited the general public to hitch in by buying tickets to attend one or each days, with a VIP go for these keen on entry to the rooftop after-party.
Hayat Oustki, who has lived in Jeddah for the previous 5 years and works within the spray tan and sweetness trade, got here to Hai Vogue together with her French pal, Tata Fatia, who is understood in Paris because the “queen of spray tan.”
“I got here to Saudi Arabia for the very first time only for this Hai Vogue occasion. My pal, Hayat, whom I educated in Paris within the spray-tan method, introduced me. I do Trend Week and Cannes Pageant and have spray-tanned many American stars,” Tata Fatia advised Arab Information.
“I got here to see the Saudi market as a result of I’m pondering to launch my enterprise right here. Saudi girls are so lovely and trendy — I used to be so completely happy to see. I need to meet Saudi influencers like Lama Al-Akeel, she is extremely lovely — as are all girls right here,” she mentioned.
Because the variety of guests began to trickle down, the editor-in-chief of Vogue Arabia mentioned that it was not the tip.
“We need to do it undoubtedly subsequent 12 months. The thought is, it’s ‘Hai Vogue,’ so it’s the neighborhood. We need to additionally discover different neighborhoods; we’d additionally like to do one in Riyadh. This is able to additionally allow us to discover totally different areas to point out our readers about totally different locations in Saudi Arabia — type of like a postcard,” Arnaut mentioned.