Kmart has launched a brand new magnificence vary with excited followers calling it an “an identical” dupe of a much more costly cult model.
The Kmart vary, OXX Cosmetics, options an entire line of merchandise bearing resemblance to in style magnificence model Sol de Janeiro, together with lotions, mists, physique butters and fragrances, with skincare lovers racing to shops to street check a budget various.
Megan Nicolls mentioned the low cost retailer had come out with “just about each Sol de Janeiro dupe” and she or he primarily bought the whole assortment to check them out.
Sol de Janeiro, bought at Mecca, is most well-known for its Brazilian Bum Bum cream, which retails for $77 for a 240ml tub and is without doubt one of the model’s most sought-after merchandise.
Ms Nicolls mentioned the big dimension of the Sol de Janeiro cream is pricey and “harm her soul” to spend that a lot.
After testing the dupe she mentioned it was “so f*****g good” and smelled “actually the identical”. She additionally mentioned it was the identical consistency as the unique.
“My pores and skin truly feels very nice. That’s so loopy! It’s actually like a tenth of the worth,” she mentioned.
Reviewing the Kmart dupe of the Sol de Janeiro 62 fragrance mist, which retails for $61 within the 240ml dimension, she mentioned it “was the identical however a watery model”.
“I really feel like not one of the dupes ever have that additional chew of pistachio that the unique has however they’ve truly gotten it proper. That’s fairly good for $8,” she added.
Megan advised her TikTok followers there have been additionally dupes of the opposite in style Sol de Janeiro fragrance mists, together with numbers 68, 39, 40, 71, in addition to physique oil and lip balm.
The TikTok person admitted she was shocked at how near the unique the Kmart merchandise have been.
Different social media customers have been equally impressed by the Kmart vary.
“I have already got a dupe for the 62 so I acquired the 68 yesterday now you have got me wanting to return,” one social media person mentioned.
One other mentioned: “I really feel I must do a Kmart journey but additionally making an attempt to be good.”
One mentioned they have been having a tough time monitoring them down in New Zealand.
“I ran to Kmart they usually have been unpacking them,” one particular person commented on TikTok.
The vary of latest Kmart are $8 every with physique packs additionally obtainable for $16.
“Our physique mists are unimaginable worth at $8 we all know our clients will love these and we launched with 4 unimaginable scents so one thing for everybody,” a Kmart spokesperson advised information.com.au.
“Perfume is a class we proceed to construct momentum in and our clients are loving the vary. Whereas we didn’t anticipate this vary to go viral we have been assured that the superb summer season scents teamed with our low costs meant the vary would resonate with our clients.
“At Kmart, our in-house design workforce are targeted on creating curated ranges that align again to international developments, enabling us to supply our clients with nice merchandise on the lowest attainable worth.”
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